The same promotion your referring too worked for a ton of people. Lots of people were exposed to not only DASH but encouraged to get a multi-crypto currency wallets such as Dash or Exodus. In addition, how many transactions for bitcoin and eth have been blocked because the network wouldnt mine it or it was just not fast enough? Finally there is the age old crito: All Publicity is Good Publicity.

In my opinion, DASH is great digital currency. It is very promising and is one of the few with a very well thoughtout governance system that is working, and in itself is promoting the use of DASH. It will probably get used more often than or just as often as bitcoin in the future just due to its network, governance and ability to respond to user demand more quickly than bitcoin or ethereum.