What's really cool about this is that a large company like Burger King is supporting crypto, this is really forward thing of them.

The shift to crypto is no different than any retailer or company issuing gift cards. Essentially, it's their currency which has it's benefits when redeemed.

From a technology standpoint, having all of the transactions available on a public blockchain will be fantastic from an accounting perspective to see if #WhopperCoin is being redeemed at certain Burger King locations, being sold or "traded" as an investment on exchanges, or sitting idle in peoples wallets.