Starting a business with limited capital and capabilities is not an obstacle to Misron and Sri. With equity capital, both are more based on perseverance and hard work. The proof, wader crispy and fish crackers tengiri their work is able to penetrate the national market.
Before starting the business in 2012, Misron worked in Batam as an engine technician of one of the Japanese companies. He lives there with his son and his wife. After a long time, it was in his mind to go home to his wife's place in Kulonprogo. Long story short, the intention was finally realized. They then contracted a simple house in the village of Karangsari, Pengasih.
Encouraged to live independently, Begin Misron, assisted by his wife, started the business. They are determined not to rely on parents or others.
His first venture made crispy waders, which until now remain a flagship product. At first not much produced Misron and his wife. The snacks are then deposited in small stalls around Pengasih. "Without much capital, just spontaneity. The money I earned again for capital, "Misron told Radar Jogja. In addition to entrusted in the stalls, Misron peddling crispy wader around the village.
The intention of developing a business arises when the number of consumer demand begins to increase. Misron then ventured to come to the Department of Trade Kulonprogo to hone science and seek business assistance. From there, Misron adds its products by making fish crackers tengiri.
"It can be said of reckless capital, because I do not have the skill and kepepet. At first I did not know how, "said the father of two children.
Thanks to the guidance and assistance of the tools and training of the Kulonprogo Trade Office, Misron's business continues to grow. In fact, the local fisheries and local labor and transmigration departments took part in guiding the business. "Originally all the production process we do ourselves to forget to sleep until morning," he recalled.
Want to keep his business growing, Misron adds to its product type. Still made from marine products, made rengginang taste of shrimp and shrimp paste, enchantment, rempeyek, and pegagan chips. Until now no less than 16 types of processed fish food diproduksinya.
Now Misron's efforts began to bear fruit sweet. Various snack products successfully penetrate the retail market. Misron is also a regular supplier of networking stores, supermarkets, and kiosks souvenir se-Jogjakarta. Even Misron snack products have been "exported" to other big cities, such as Solo, Semarang, to Bali.
The success of market expansion of Misron products is also supported by the home industry food permit (PIRT) and halal certificate from Majelis Ulama Indonesia. To guarantee the quality of its products, Misron also routinely asked the officer of Central Supervision of Drugs and Food Jogjakarta present to his showroom to check the product at any time. "Potions (recipe, Red) also keep us to keep it nice. If it could be better, "said the 45-year-old man.
The high market demand is not separated because the price is priced for each Misron product is quite affordable. Between Rp 10 thousand to Rp 25 thousand per pack. Omzetnya now reach tens of millions of rupiah per month.
Misron's work is gradually directly proportional to his family life. From contracting a simple house, now Misron able to buy land and build a house quite grand. The production process, which was originally done by itself, is now handled by depalan employees who are all none other neighbors around Misron's house. "I still have ambitions to develop the business by building a special production site," he said. "We also hope to add members (labor, Red) to increase production and shipments everywhere," Misron continued.
Spicy crispy wader and Misron processed fish crackers make Febriansyah, 26, smitten. Jogja City citizen was interested to buy as souvenirs for family and friends close to him. "I happened to be traveling in Kulonprogo. Well, my friends and family messages to bring typical souvenirs, I buy this, "he said while showing crispy wader packaging. For Febri, greeting, spicy crispy wader not only make smitten, but also make addictive.