I think we are all well aware of the fact that we DO have the choice about what we eat. This article is certainly not suggesting that we all become vegetarian. It's a fact-filled article and I think it's very important that we have more knowledge about vegetarianism in general. The more knowledge we have, the better informed we are to make the right decision for ourselves. If, with more knowledge, people still choose meat then that's absolutely fine but being informed is important.