Each inhabitant of our country eats about 4 kilograms of chocolate per year. The most interesting is that whatever the prices for chocolate products are not falling, sales are never falling, so this is a very lucrative business with a unique taste and aroma. Than we also will use, opening own chocolate business.

You can dream about your own chocolate shop for a long time, introducing it in the style of Willy Wonka, this is the one who invited Charlie to his own chocolate factory. Or, perhaps, to build your own gingerbread house, and wait for their Hansel and Grett? Also no? And the truth is, the story of the owner of that chocolate shop has not ended much for her.

And young racketeers did not even suffer punishment for the destruction of private chocolate property. However, these characters have nothing to do with reality. Let's return to chocolate and the modern reality of doing business.

To open a chocolate shop, you should first:

1. Register an IP or a legal entity.
2. To have an initial capital.
3. Pick up the room.
4. Find suppliers of quality goods.
5. Take care of staff.
6. Purchase equipment.

And yet, first you need to decide what to open - a retail store for chocolate or a store-

Workshop? In this case it should be borne in mind that the shop-workshop is more expensive in the opening.

In all cases, you should look for quality suppliers, and after finding, continue this search, because the suppliers of chocolate often fail (about this below). It is also necessary to understand the types of chocolate raw materials, methods and technologies for making chocolate. This will allow you to create a unique interior and exterior of the store.

Marketers say that high-quality advertising of chocolate - increases the demand for it.

Choosing a format for a store selling chocolate

From the choice of the direction of sales depends on the format of the store. Directions can be:

• Sale of expensive exclusive chocolate,
• Sale of good chocolate from a different price segment.

Other directions, for example

The sale of inexpensive factory tiles and chocolates, turns your store into a regular pastry shop. That is, the perfect "non-format" of this business idea.

Choose the location of the store

If you have a really good range, then the location of your chocolate store will not so clearly affect the profitability of the business, but a good place is always a plus for the success of the company.

 Good places can be:

• A place with a large cross-country people (near the shopping center, entertainment centers);
• Availability of recreational facilities (parks, squares);
• Take into account the location of competitors. It has long been known that opening a store next to a competitor - raises sales.
• Assortment of chocolate shop

Having determined the place and suppliers, we assure the assortment. Assortment is the thing where you can let your imagination run wild. The more vivid and eccentric your product will be, the more buyers will be.

Example of the assortment:

• Chocolate of different forms with mint, candied fruits, nuts.
• Products made of chocolate (portraits, medals, weapons, caskets).
• For diabetics - it is also necessary to choose the product options.
• You can organize sets of chocolates "For your beloved mother", "dad", "husband" and so on.

Do not forget about the related products. Various souvenir products and, most importantly, coffee. Coffee sells well in chocolate shops.

Storage of products

It is very important to comply with all temperature regimes and shelf life of products. Temperature differences can not only spoil the appearance of products, but also spoil the product itself. When exhibiting products in a display case, it is best to use a refrigerated display cabinet or refrigeration chest.

Overdue and stale goods are best used for disposal and disposal, you should not chase profit, neglecting the reputation of the store, of course, you can process the expired chocolate many times, but the customer, dissatisfied with the products, will come to your store only once.

Wholesale suppliers of chocolate 

Study the entire product market,

Which suppliers can provide, try to place on the show-windows production of leading chocolate houses of the world.

• Belgian: Leonidas, Neuhaus and Godiva, Wittamer;
• Swiss: Toblerone;
• German: Moser Roth;
• Italian, one of the best: Amedei.

Remember that one supplier can always fail. Not even on your own,

Due to technical failures. Therefore, be sure to enter into partnerships with several suppliers whose range intersects in a number of ways.

Design and interior of a chocolate shop

Successful design is a good start-up. A rule that works in any business idea. An excellent design solution will be the creation of your own brand or label of the company's chocolate shop. You can create your own packages for carrying out products with a store image, candy bags and so on.

When visiting your store, the buyer must plunge into the magical world of sweets, where everyday problems and worries are absent.

Staff for a chocolate shop

After your store is almost ready to open, you should select quality staff. It should be young, energetic young people, 18-25. They must know the types of chocolate, be able to weld coffee, consult customers. It is recommended to conduct an internship (for example,

Many suppliers have such a service), so that employees are fully aware of all the goods and their features.

Material costs for opening a store

Starting costs include:

• Purchase and installation of the necessary equipment - 1800 dollars
• Purchase of assortment for sale - 4400 dollars
• Rental of premises - 700 dollars
• Other, unforeseen expenses - 1000 dollars

Advertising

Good advertising is always needed by any store. Prepare beautiful flyers, business cards, order an advertising banner. Business cards and flyers can be flavored with a chocolate smell - this will directly attract customers to the store. In the store you can place large screens,

Which will broadcast the rollers with the process of making chocolate. In addition, you can arrange different tastings of the day off.

Pros and cons of opening a store with chocolate. Opening a chocolate shop like any business has pros and cons.

Pros:

• High profitability.
• Seasonal shopping explosions. Especially on holidays and event days.
• Constant demand.
• Quick payback.

Minuses:

• Big opening costs.
• Difficulties with registration and obtaining a license for equipment, a certificate for products and a permit for retail trade.
• Perishable products.
• Difficulties in finding reliable suppliers of products.

Chocolate store - a great idea for a startup, which has its own difficulties and pitfalls,

But through hard work you can achieve great results.

Variants of the business is always a lifetime. It's like the quality of chocolate, it's worth its weight in gold. If you have the opportunity to open your chocolate restaurant, do not think - do it! It is enough to be unique!

Source:

https://businessman.ru/new-shokoladnyj-biznes-kak-otkryt-magazin-shokolada.html

http://business-poisk.com/proizvodstvo-shokolada.html

http://coolinar.org/ideya-dlya-biznesa-otkryivaem-magazin-shokolada/

http://bbcont.ru/idiabusiness/kak-otkryt-shokoladnuyu-lavku.html

From ENG: http://smallbusiness.chron.com/start-chocolate-business-home-803.html

https://www.ecolechocolat.com/en/chocolate-business-plan.html

Images and picture-design from: https://www.canva.com

Follow @dizhmur and find yourself!