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The biggest names in entertainment will gather in Madison Square Garden tonight for the 60th annual Grammy Awards. As host James Cordon cracks jokes, Miley Cyrus and Elton John take the stage together, and the audience waits with bated breath for the album-of-the-year announcement, the on-site gifting suite will provide its own level of excitement.
mbg scoped out this year's collection of swag—everything from next-gen wearable tech to beauty products, T-shirts to tooth aligners, and everything in between—and found nods to the wellness world at every turn. A handful of the food and beauty offerings were committed to natural, simple ingredients, and many brands showcased prioritized messages of empowerment, philanthropy, and eco-friendly living. Here are some of our favorite highlights from the buzziest marketplace in music:
- Unreal Candy
There's a reason Unreal is Tom Brady's indulgence of choice. We've named these babies one of best healthy candies around, and their superfood-packed twists on popular sweets are just as good as the real thing—minus the sugar crash. All this year's performers will walk away with their chocolate peanut butter cups with crispy, crunchy quinoa.
- Shea Moisture
Shea Moisture seeks out organic ingredients for their line of beauty products, free of harsh parabens and phthalates. Plus, the brand's Community Commerce initiative donates a portion of proceeds to the cooperatives they work with, so music elites can feel good about the Manuka honey hair mask they're taking home.
- McLear Rings
We've seen the future, and it's these brand-new minimalist rings that can unlock your house, open your car, and pay for your coffee. Those walking away with them can also program them to round up with every purchase, to give a small donation to the charity of your choice at checkout. This feature is a response to the fact that in an increasingly tech-driven world, fewer and fewer people are walking around with cash to give those in need, the company's COO Daniel Blondell told us.
Curlee Girlee
This adorable children's book spreads a message of confidence and empowerment to the next generation of readers. lt depict girls of all shapes, sizes, and backgrounds, and its storylines teach girls to love what makes them different and celebrate their own brand of beauty.
Stands
This unique company connects celebrities with designers to collaborate on a product that the celeb can sell to their fan base. The kicker is that a portion of all sales goes to a charity of the celeb's choosing. A Stands rep told mbg that the stars of TV show Supernatural raised $1.8 million for children in need and provided 100,000 meals for Feeding America with their latest campaign of T-shirts that Grammy attendees will walk away with, saying "We're trying to use fandom for good—this gives people something to rally around."
- Mraz Family Farms
Musician Jason Mraz is giving the world more than just smooth high notes; his organic farm in California grows "avocados, coffee, and world peace," according to its website. Grammy performers are walking away with fruit-studded fair-trade vegan chocolate bars.
- N.B.T.F.
These N.B.T.F. ("Nothing But The Fruit") vegan snack bars are made of nothing but good old sustainably grown fruit. No refined sugar or added ingredients allowed in this co-op owned company with farms in New York, Pennsylvania, Ohio, Michigan, and Washington.
- The Giving Keys
This charitable jewelry company employs people who are transitioning out of homelessness. Each key medallion is inscribed with a word like Dream, Create, or Inspire, meant to remind wearers to pay these values forward in their communities.
- RX BARS
Snagging a spot on mbg's healthiest snack bar ranking, RX BARS have earned their stellar reputation with simple ingredients and tasty flavor profiles.
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