Payakumbuh Government, West Sumatra, plans to make rendang as urban icon because Minang typical culinary is well known and typical rendang Payakumbuh have a distinctive taste.
'' Rendang can be a product that has a strong competitiveness Payakumbuh up to the international level, '' said Payakumbuh Mayor Riza Falepi in Payakumbuh on Thursday.
According to him to be able to go forward an area must have its own icon and brand that have competitiveness at national and international level.
'' For example Japan is associated with Toyota, Germany with Mercedes, America with Apple and Italy with Hugo Boss and Prada, if Indonesia's current associate abroad is Indomi. That we change with rendang, so if Indonesia talks people remember rendang. Where is the rendang? Yes in Payakumbuh, '' he said.
He conveyed to realize that desire, Payakumbuh city government poured the budget to build Sentra Rendang.
With the establishment of rendang centers so that rendang entrepreneurs can gather there and the quality and quality of products can be maintained, he said.
'' Rendang Payakumbuh must go internasinal, if we can enlarge the production and expand marketing, not a little income that can be obtained entrepreneurs. If one tin rendang is worth Rp5.000, imagine if the production could reach ten million cans, '' he said.
The mayor is optimistic that rendang can be like a Swiss nestle milk product whose net profit per year reaches the equivalent of Rp700 trillion and contributes to the state tax of Rp300 trillion.
"The Swiss state is small, approximately West Sumatra, from Nestle's dairy products alone they can get taxes up to Rp300 trillion per year, we want our rendang products as well," he said.
He said that now has been built rendang canning factory, and soon built rendang center, its market share is quite wide, ie pilgrims and umrah around the world, so the dream of having Rp1 trillion PAD is not grandiose.
Therefore he asked the seriousness and support of all parties, especially the rendang entrepreneurs in Payakumbuh, to realize the big dream.
Let 's together to realize rendang as a new icon Payakumbuh, Payakumbuh icon as Batiah City we change into Payakumbuh Rendang City, and hopefully become an association of Indonesian state abroad,' 'he said as quoted by Antaranews.
Previously Governor of West Sumatera Irwan Prayitno said rendang is a superior product of West Sumatra which has started to be known by the world.
'' Just expand the network for marketing alone, '' he said.
He is optimistic that rendang can be one of Indonesia's superior products in facing the ASEAN Economic Community. (*)