McDonald's, one of the world's biggest companies selling fastfood, has recently been strained due to its new name on social media. Its new name is associated with the poison gas in Chinese, the company had to clean up the matter.
Recently, the company quietly changed its official name and replaced it with McDonald's "Golden Archis". The new name was kept keeping in mind some of the famous "logos" of the business.
This move of the company has now increased the headache of its PR department because an internet user has understood McDonald's corporate changes and explained it. What was then, in China, the company was very tired of this word. In the social media it was written that the word "Gong" in the name of the new name resembles some such Chinese words, which is related to the excavation of the pig or gas in the search of food.
Such words can not be considered as good for a company like McDonald's because the restaurant has been trying to show itself better over the past. However, till Thursday morning, more than 2 million people have seen Hashtag Golden Archis and have made many comments on it. A user wrote on it, "Thankyou snorting", someone there said it to be a "bundle meat".
Experiences from McDonald's and other companies show that foreign companies have great difficulty in their Chinese names. For example, the Chinese name of airbnb is iBiying, which means "welcome each other with love", which does not go well with Chinese colloquialism. But Coco-Cola is a company whose English transliteration goes fine with Chinese and both mean "taste of happiness" ,
On this whole, the Macdonald spokesman of China said "The company's new name is merely a formality and this name is used only for registration." He said that it will not have any impact on the general business.