When I'm consuming things, I'm not typically thinking about it from a consumerist standpoint.
I'm sure most people get a cute latte and think "wow, I'm going to share this on the gram to impress my friends."
Since I don't have any friends, my mind goes in a slightly different direction (just kidding about the friends thing).
I get a latte like this and think- wow, this business owner is smart.
First, the cappuccino costs more than others in the surrounding restaurants.
Why?
Because of presentation.
The flowers are an upsell, or rather, a built in value-add. People WILL pay more for something unique. It's a new "experience" that they can share with their friends.
Take smoothie bowls for example.
This smoothie bowl costs 85k Indonesian rupiah. The other smoothie bowls at the same restaurant cost only 60k.
The difference is people will pay more to have a "unique" smoothie bowl that's instagrammable. Add in a piece of fruit that is cut like a palm tree, and boom, instant value-add. Just like that.
Doing something memorable and different will you get noticed.
Not only does the owner get a little extra profit becuase of this upsell, he also gets FREE word of mouth marketing!
How do I know this?
Because I found this restaurant (Peloton in Canggu a few months ago when I was looking for new places to eat and work from in Bali).
I came across this place on instagram because SO many people tagged these smoothie bowls and their other food because it's ALL super photogenic.
Trust me, that's definitely not an accident on the owner's part.
Anyway, today is the food photography contest by 
...but it's just too pretty not to share!
If the latte doesn't count as food- then maybe the flowers can count as food (rabbits eat them, right?).
I used to do weird things as a kid like eat flowers off of bushes, so here it is... food and marketing.
P.S. Sorry I haven't been talking with you guys as much as usual, but there's a reason for that and I'll be more responsive soon!
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