Known for its innovations, Sega decides to do something even more different. The company opened a Taiyaki tent in Tokyo, the capital of Japan.
Calling "Sega in Taiyaki", which in a literal translation would be something like "Sega's Taiyaki", is managed by the manufacturer Kurikoan. The recipe, typical Japanese, is a fish-shaped cookie, with a variety of fillings ranging from red bean paste, which is the most traditional, even sausage. Currently, "Sega no Taiyaki" offers five types of filling.
The expectation of themed snacks is great, and Sega has already said that in the future it will produce foods with character formats.
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Image Sources: Kotaku