The global gluten-free products market is poised to witness steady growth in the forthcoming years, suggests a report published by Grand View Research. The global market for these products is characterized by high demand for the gluten-free products made available by the top market players. High prevalence of diabetes and celiac disease is anticipated to be boost the product demand in near future. The report suggest that the market is projected to reach a valuation of around USD 33.05 billion by the end of 2025.
Healthy Lifestyle and Product Innovations to Boost Market Expansion:
High consumption of gluten-free products is impelled by growing health consciousness among consumers around the world. Rising conception of bountiful health benefits of including gluten into daily diet is anticipated to act as the major market driver on global scale. Globalization is influencing consumer eating patterns around the world. Consumers are willing to try new and different products and diets owing to rising exposure to different cultures. Rising influence of health eating and weight loss diets on regular lives can further boost the demand for fat-free, sugar-free, and gluten-free products. This is one of the major drivers for the global gluten-free products market.
Gluten-free products are gaining considerable traction due to prevalence of food intolerance and different types of food allergies. There is a steady rise in demand for customized diet plans to meet the special dietary requirements and preference of consumers. Consumers with no food allergies are switching to gluten-free diets for digestive health or to avoid the use of genetically-modified yield. Some of the top gluten-free product manufacturers are launching innovative products to cater to the changing consumer demand. Along with attractive packaging and healthy ingredients, the manufacturers are adopting novel strategies to boost sales.
For instance, The Gluten Free Meal Co recently launched its novel online meal delivery service for gluten-free products in Australia. Endorsed by Coeliac Australia, the non-profit organization supporting patients with celiac disease, the company makes available an assortment of freshly-cooked products online.
Gluten-free Bakery Products to Lead Global Demand:
U.S. gluten-free products market revenue by product, 2014 - 2025 (USD Million)
Source: www.grandviewresearch.com
Based on products, the global gluten-free products market is fragmented into bakery products, desserts and ice creams, dairy alternatives, pasta and rice, and prepared foods among others. Among these, bakery products dominated the global market demand in terms of volume in 2015. There is a high demand for gluten-free biscuits, cakes, and breads owing to enhancements in quality, taste, and shelf-life. High demand for gluten-free bread from France and the U.S. owing to rising prevalence of celiac disease is expected to further boost the market growth in the years to come. Increasing cases of irritable bowel syndrome (IBS) celiac disease across Germany and Italy is expected to drive the market in Europe.
Global gluten free products market, by distribution, 2016 (%)
Source: www.grandviewresearch.com
On the basis of distribution channels, the global market for gluten-free products is divided into mass merchandisers, grocery stores, and club stores. In the years to come, the report expects grocery store segment to hold the largest market share in terms of revenue. This dominance can be attributed to availability of an assortment of products under one roof. Geographically, the Asia Pacific region is anticipated to register the fastest growth through 2022. Unique marketing strategies, rising health consciousness, and rising popularity of new healthy diets are the primary regional market drivers.
Some of the major players operating in the global gluten-free products market include Kellogg’s Company, Hain Celestial Group, Domino's Pizza Enterprises Ltd., Boulder Brands, and Heinz Company among others. Mergers and acquisitions (M&A) is one of the key business strategies adopted by most top companies. The manufacturers in the market are focused on widening their product portfolios and building strong distribution networks.