they make it so they suit our complexion and skin types.

This! I tried brands like kiehls, Cetaphil and Olay but they don't seem to improve my problem not to mention,they're not too affordable either 😂 also, don't get me started with the make up line because they have problem like you said + sometimes their color tone is pretty limited. So, these days I find comfort in local brands or sometimes korean skin care, cause they really make your skin glow.