This would be the third partnership announcement Brave has made public within 5 days. This tells us how popular Brave is becoming. And why would it not? It does what it is supposed to do better than its competitors and on top rewards the user for their attention in the form of Basic Attention Token.
The past 3 days we saw Brave partner with bitFlyer- Japan's biggest cryptocurrency exchange & NYIAX- a unique advertising contract management exchange platform. After these back to back partnerships Brave, today announced its alliance with Travala.com as well.
Travala.com is one of the leading hotel and accommodation booking platform which has been on a spree of partnering with major cryptos in the market. Now with the partnerships with Brave, users will be able to pay for their travel bookings via BAT as well as receive ads on brave from Travala.com.
In my previous post, I went on to explain how it is beneficial for these firms to partner with Brave since it is one of the few platforms with the highest ad engagement rates with as high as 12% CTR compared to the general 2-3% in other platforms.
Regarding this partnership, Juan Otero, CEO, and Founder of Travala.com had this to say-
In our mission to change the future of online travel booking and bring mass cryptocurrency adoption, it’s essential that we promote Travala.com via industry-leading players and that’s why we chose Brave’s global ads platform. I am confident that this presents a great opportunity for Travala.com to reach more users within our target audience
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For Brave, the future is very bright.