To me, consuming oat is a chore. Hard to dig in 😅

https://www.quakeroats.com/oats-do-more/why-oats/the-difference-between-our-oats

Here's more reading. Quaker knows their oats.

Anyway, my personal "marketing" experience is, cooking oats always have a cooking picture on the packaging. At the back, there's always cooking recipe and one of them is putting the pan on the stove. Whilst instant oat is almost always in a cup, and the cooking recipe at the back is how many spoons into the cup, add water, and meal is ready.