Hive Hubs intend to grow Hive economically via grassroots, peer-to-peer, Hub-to-Hub, and Hub-to-peer word of mouth and local marketing initiatives.
Everything passing through a Hub can be measured, so a set of robust KPIs can be reported regularly to demonstrate the effectiveness of spending through a Hive Hub.
KPIs such as the following can be reported:
- Total spend
- Users onboarded
- Cost per onboard
- Spend per user
- Businesses onboarded
- Number of workshops run
- Attendance at workshops
- Number of B2B events run
For a more detailed understanding of what a Hive Hub is, please see the following blogs:
- HIVE HUB GUATEMALA CASE STUDY
@hivehubguate/hive-hubs-can-grow-hive-economically-with-clear-kpis-here-is-the-proof
- WHAT IS A HIVE HUB — GUIDELINES FOR BEST PRACTICES
@hivehubs/what-is-a-hive-hub-or-guidelines-for-best-practices
Hive Hub Initiative Operations
The Hive Hub initiative should be set up with the following key operational parts:
Hive Hub Committee
This is a group of 7 reputed people within Hive who will be responsible for regular communications with the community and distribution of funds. They are ultimately responsible for the success of the Hive Hub Initiative and are the people that the community holds accountable for KPIs, performance, quality, and demonstrating the growth of Hive through the Hive Hub initiative.
Minimum responsibilities:
Follow, wherever practicably possible, the Hive Hub guidelines and best practices in this blog.
Hold monthly live shows to communicate with the community and plan strategy openly, with community feedback as much as practicably possible.
Present local and global Hive Hub KPIs to the community each month at the Hive Hub live shows.
Standardize, as much as possible, Hive Hub presentation materials and working methods internationally.
Distribute funds to Hive Hubs for activities such as local marketing, outreach, workshops, and Hive-based events (or events that bring attention and understanding of Hive and how to use it).
Approve budgets for each workshop and event at Hive Hubs.
Set up clear, measurable Hive Hub event KPIs with Hive Hub Coordinators before any funds are sent, and ensure that there are methods in place to track such KPIs so that the community can clearly see the results and effects of the funding.
Review the status of Hive Hubs for renewals on an annual basis.
Track return payments of revenue-generating Hive Hubs back to the initiative.
Rank Hive Hubs based on KPI metrics and compliance with the guidelines and best practices of the initiative, and decide on continuation of Hive Hub status at the end of the year.
Assess new Hive Hubs wanting to join the initiative.
Assess, assign status to, and review status of Hive Hub Coordinators.
Maintain a list of Hive Hub Coordinators and their respective Hive Hubs and status.
Add and remove Hive Hubs and Hive Hub Coordinators with a 4-out-of-7 committee-member majority vote.
Vote on new Hive Hub Coordinators.
Where necessary, vote on rotation of existing Hive Hub Committee members (this vote is annual—4 out of 7 committee members should vacate and be replaced each year. This vote should happen in month 11 of each year so that one month’s notice/hand-over can occur).
No committee member shall serve more than 2 consecutive years.
Hive Hub Coordinators
Marketing and educational activities for each Hive Hub shall be overseen and operated by a Hive Hub Coordinator. A Hive Hub Coordinator shall be a reputed member of the Hive community who can facilitate and organize educational or demonstrative events related to Hive.
A Hive Hub Coordinator is responsible for:
Following, wherever practicably possible, the Hive Hub guidelines and best practices in this blog.
Guiding onboarding; teaching wallet security practices, account recovery, and implementing business payment integration.
Attending Hive Hub Marketing Committee live calls once per month.
Running at least one Hive workshop at the Hive Hub each month.
Documenting each workshop and other Hive-based activities or events at the Hive Hub with blogs, videos, photos, and publishing key statistics from the events, such as attendance, sign-ups, amount of HBD spent, etc.
Local and digital marketing for the workshops and events at their Hive Hub.
Ensuring that the Hive Hub business owner/manager has the latest Hive technology installed for accepting payments and cashbacks.
Running additional activities such as hackathons with local developers.
Reaching out to other local businesses to integrate HBD payments.
Marketing and running at least one business-to-business event every 6 month,s where local businesses can learn about the benefits of integrating Hive.
Attending local cryptocurrency events to attract attendees to side events at the Hive Hub.
Marketing and running side events at the Hive Hub during or directly after local crypto, business, or investment events or conferences, such that attendees of the conference can be exposed to Hive at a real-life Hive Hub and business. This may involve reaching out to the organizers of the conference or event and arranging to set up the side event with the endorsement of the conference.
Returning spent funds from the Hive Hub back to the Hive Hub Initiative.
Setting up Hive Hub event KPIs with marketing committee members before any funds are sent, and ensuring that there are methods to track such KPIs so that the community can clearly see the results and the effects of any funding received.
Documenting and keeping evidence, including receipts, of all funds spent.
Hive Hub Owner / Manager
Follow, wherever practicably possible, the Hive Hub guidelines and best practices in this blog.
Power up a minimum of 10% of the Hive Hub’s revenue.
Pay back the money sent to the Hive Hub at the end of the year if wanting to renew status as a Hive Hub for the next year.
What Workshops and Other Hive Hub Events Should Include
Most workshops can be standardized and should present information so that a new user can gain a basic understanding of:
- What Hive is
- How to “mine” Hive with their content
- How to obtain Hive in local peer-to-peer markets or local exchanges
- How to spend it with point-of-sale systems and QR codes, Hive debit cards, and how to claim cashback
More advanced workshops may include: governance, technicalities of the chain, how to code on Hive, and how to create and operate your own communities and token economies, etc.
Hive Hubs should facilitate events where businesses can attend to learn about the benefits of integrating Hive and how this can enable them to increase their market share, offer benefits to their clients, and benefit from Hive’s feeless nature and the natural content creation by the business’s clients. Hive Hubs should clearly demonstrate to businesses that holding Hive Power means you can “print” stablecoins into the accounts of your clients by publishing content about the business.
Other events at Hive Hubs may facilitate networking or collaboration with other chains and groups who can benefit from Hive technology. These may be social events or sporting events that bring groups together around a common beneficial theme.
This initiative is supported by:
Images created with AI using Canva Pro.