Trump World Liberty Finance To Launch Crypto Debit Card
World Liberty Financial (WLF) is continuing to make moves in the cryptocurrency space and announcing new plans for a crypto debit card and the tokenization of real world assets. Ranging from luxury real estate to commodities like oil, gas and timber.
The project, co-founded by Donald Trump Jr. and led by CEO Zach Witkoff, is positioning itself as one of the most ambitious ventures at the intersection of traditional finance, digital assets and geopolitics.
Crypto Debit Card for Everyday Spending
Announced at Token2049 in Singapore Witkoff unveiled WLF’s intention to roll out a crypto debit card designed to “bridge assets with everyday crypto spending.” According to the CEO, the debit card will enter a pilot program in the coming quarter with a full launch expected in late 2025 or early 2026.
The debit card is part of WLF’s effort to make digital assets more usable in day to day transactions, supported by its in house USD1 stablecoin. The project is also building its own mobile app and wallet system to provide a seamless ecosystem for users.
“We’ll be rolling out a pilot program here in the next quarter and that debit card will either be live Q4 or Q1 ‘26,” Witkoff told audiences in Singapore.
Tokenizing Real World Assets
The WLF appears to be aggressively moving into real world asset tokenization. Witkoff highlighted the potential to fractionalize access to Trump family real estate holdings, such as the Trump Tower Dubai, giving investors around the globe the ability to buy into traditionally exclusive property markets through tokenized shares.
The scope isn’t limited to real estate. WLF is exploring tokenization of commodities including oil, gas, cotton and timber all of which Witkoff argues “should be traded on chain.” By pairing these tokenized assets with USD1, WLF claims it will provide a “trustworthy and transparent” backbone for trading.
This vision fits into a growing trend in crypto where tokenization is viewed as the next frontier, enabling fractional ownership of illiquid or traditionally inaccessible markets.
The WLF Stablecoin
WLF’s ecosystem is currently anchored by two key tokens:
• USD1 – a dollar-pegged stablecoin described as “the US dollar for a new era.” USD1 has quickly risen to become the fifth largest stablecoin globally, with a market cap of about USD 2.7 billion. It recently announced support on the Aptos blockchain, making it the first Move-based network to host the token.
• WLFI – the platform’s governance token, which represents “the voice of the people.”
The project’s leaders emphasize that while WLF has deep ties to the Trump family, it should not be viewed as a political venture.
“Dollarizing the world, we do it as a patriotic mission, but it’s also very good for the world,” Witkoff said. “We love President Trump, we absolutely think that he is the best president to ever exist, but it’s been very clear that World Liberty is not a political organization, we are a business.”
Donald Trump Jr. echoed this sentiment, stressing that WLF’s ambitions extend far beyond the United States: “We should be leading as America… [but] we want this to be for the world.”
A very interesting time ahead indeed and Trump seems to be going all in on the project.
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