Leofinance lacks focus and this is a very good thing. Sure Khal has an idea where some of this is going yet when trying to follow along, it looks like utter madness. To the outside, and many within the community, it looks like nothing is getting done.
Before going into all that, we need to restate that we all have a role to play. When something is a community initiative, that means EVERYONE has to step up. When money is added into the equation, we cannot allow most to sit back and try to milk it. That will cause a loss of not only momentum but have a financial impact.
Fortunately, we have a community where people are stepping up. This is why we can look at the situation and see nothing but madness.
It is the epitome of Community Chaos.
Welcome To Decentralization
Nobody is in control. That is the bottom line.
It might seem like Khal has some influence, and to a degree he does. However, there is a limit to what he can do. Also, a year from now, his influence will be even less. Of course, this is perfectly welcomed by him since it will show how far we progressed.
When different members of the community step up, centralization goes out the window. With Leofinance there is no overriding plan. Certainly, the development is following some type of outline. However, as we witnessed over the last year, that can change greatly.
I currently handle the newsletter. Khal has no input of control over it. Sure, he has the admin rights to the account so he could lock me out. However, short of that, there is nothing he can do. I post the newsletter on the schedule I set, make the changes I want, and include the information as I see fit. Even though it was his idea, he has nothing to do with it.
The same is true for some other ideas showing up. 
Of course, when we think about it, Leofinance is a subset of Hive. All that we post through the site or mobile app ends up on Hive. That is the back end. Each of our LEO transactions ends up posted as a custom JSON due to Hive-Engine. The witnesses have no control over what Leofinance is doing nor the different directions it is heading in.
In other words, there is little top-down management like in the typical realm.
This is what decentralization is all about. Naturally, it is vital to keep in mind this is a process and not a destination. So we keep pushing things further out as we can.
Things Go Boom
Unfortunately, this approach, while organic in nature, is a slower process. It is hard to monitor progress. As stated, it appears that things are going nowhere because people are heading in a few dozen directions at once.
Remember all the calls for Hive to "centralize" its message and put together a marketing pitch for what it was all about? This was something many believed was necessary to increase the price of the token (always about the price). Well, there is still no centralized message for Hive or what it stands for. Nevertheless, the priced moved up and appears to be holding at a much higher level.
Leofinance is the same way. Since the beginning, this project has morphed and changed. As more people are getting involved, the directions it is going is making our heads spin. Now we get a post asking is we want to add play-2-earn guilds to the mix.
How about finishing something first before moving onto something else?
That is the mindset in most of the traditional world. In fact, production experts will state that is the approach that needs to be taken. However, we are not operating according to the traditional model.
Instead, we are in the community driven chaos that spreads the tentacles of the project far and wide. Where it all ends up remains to be seen.
What is going to happen is, at some point, a few different aspects of this ecosystem are going to find some sweet spots in terms of users. One or two things being done will tap into lodes where it pulls in a vast amount of users. This could happen in a week, or take 3 more years. We honestly have no idea.
It is easy to realize that out of this, we see leveraging taking place. Nothing is operating in a vacuum or in isolation. Consider #ProjectBlank. That is the Twitter on the Blockchain application that is going to be released at some point before some of us die. Once that is out, we will have true micro-blogging on Hive that mirrors what many utilize Twitter for. This is going to be a general purpose application that will allow any content.
So while it is general in scope, one of the first use cases for each person posting on Leofinance is to "blank" out your own Leo posts. Why not take what you spend time writing up and post it to Twitter through #ProjectBlank? Perhaps that will drive more visitors to Leofinance; interesting them in what the project has to offer.
Of course, maybe they do not care about that topic yet are interested in the distribution mechanism, i.e. #ProjectBlank.
Either way, there is someone else interested in what is taking place here.
Things get very interesting when all of this starts coming together. Suddenly, what was flying under the radar bursts onto the scene from many different angles.
What this means is the levels and avenues associated with Leofinance are only increasing. We only need to look at Cubfinance to see that. While many think that was done to the detriment of Leo, it is another facet that potentially can feed into Leofinance.
We are in the process of developing a massive ecosystem. It is going to take time and the efforts of many people. We are much further than we were a year ago. This means that, give us another year, and we will be orders of magnitude ahead of where we are today.
This is how it goes. While it looks chaotic, it is actually the development and expansion of a complex system. That is what is happening. While most are looking for the centralized model of direction, we have just a messy state that seems to be going in circles.
Fortunately, for those who understand the process, we can see how the progress is jumping ahead.
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