Clickbait in science.
With clickbait we have to learn to live with them and add intrigue, adding curiosity to the headlines is not bad, adding a little fantasy is not bad either, as long as they lead you to interesting content, but as I said before, clickbait is usually trash titles. and the content is usually garbage, because lately what journalists do is practically copy and paste or cut and paste, they barely investigate, they barely add new content, they barely look for the interesting part of the story, they invent a fantastic and silly headline.
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