Last month, I started sharing selected articles on Hive to Facebook as most of my local contacts use that. I want to share the results a little here, and different strategies I used depending on the content - and maybe you'll have tips and tricks for me?
We recently had a strike here in Ecuador. A big one, 30 days. It was focused mainly on my little home town, Cotacachi, and there was and is a lack of understanding the reasons and background, so I tried bridging my web3 to my web2.
(Here's my latest post about my plans with Hive, the onboarding and other stuff, if you're interested)
I can't just post everything I write here on Facebook. The latter is incredibly emotional, especially during crisis, and people don't take the time to read carefully, not even to speak about contemplating and thinking about the information received in posts. It's fast reactions, before the trend goes on to the next post. But we all know that by now.
Plots!
Because a plot makes life better. There is no real correlation, as almost visible. Just for fun - the "correlation value" between the Reactions on PeakD and the views of the post is -0,735. That's not significant yet, but an argument to say that most of the views I got were from outside, not within PeakD.
The Views are only from PeakD. I have no idea how to track them on Facebook with a non-business account.
Here the different posting settings I used, as well as the way of distribution, are visible. Keep this one in mind while reading below - if you want to. Okay, now to the explanatory part.
The first one I shared was a summary on why the strike is going on. I did publish that on Facebook, with a little summary:
Diesel to the Fire (Sept. 24th)
If anyone knows how to see the views on non-site posts, please let me know! I know how to get there from my business account, but not the private one.
| Platform | Reactions | Comments | Views | Shared |
|---|---|---|---|---|
| 33 | 22 | n/a | 4 | |
| PeakD | 82 | 3 | 200+ | 0 |
This one was encouraging. I tried to keep it as balanced as possible, but including my own political opinion. The comments I got on FB were really nice, thoughtful ones, that I was able to comment on, too. This was shared only among my friends (2000).
I can't see the total of views as it was more than 30 days ago. But I remember looking at it and it was at 150+ 3 days after publishing.
Sin Miedo (Oct. 2nd)
The second one was a public post. It was about the Sin Miedo Foundation helping during the crisis, and got even better stats. This time, I copied part of the text from the blog-post into the Facebook post.
| Platform | Reactions | Comments | Views | Shared |
|---|---|---|---|---|
| 82 | 6 | n/a | 24 | |
| PeakD | 66 | 0 | 150+ | 0 |
This one is the best example for the discrepancy between what is interesting for my web3 followers, and my web2 followers. It didn't raise any interest on peakd, but has a lot of views here, thanks to the traffic that I brought from Facebook. Did it turn into new accounts. Not yet. But it creates exposure.
How it works (Oct. 4th)
Shared with friends only, different text than the post.
| Platform | Reactions | Comments | Views | Shared |
|---|---|---|---|---|
| 60 | 8 | n/a | 0 | |
| PeakD | 114 | 11 | 36 | 0 |
This one was better on PeakD, as it's like a blueprint for community work. I think that made it more interesting, not being focused on the niche of Ecuador/Cotacachi.
Eye by eye (Oct. 6th)
This post, as it was more controversial, was only shared by me to friends, using Whatsapp, mostly. But it did hit a nerve, as many friends shared it with friends.
| Platform | Reactions | Comments | Views | Shared |
|---|---|---|---|---|
| 0 | 0 | n/a | 0 | |
| PeakD | 104 | 0 | 159 | 2 |
This one also made one of my followers more curious. He always sends long replies, but can't really comment. So I offered to make him an account, and he agreed - but the day he came by, his laptop dropped on his way here, and broke. So, we have to wait for him.
Be ready (Oct. 11th)
Here you can see the bottom as well, where I write a little about the perks of PeakD, and link it to a post that I made from my business account, adding more info.
| Platform | Reactions | Comments | Views | Shared |
|---|---|---|---|---|
| 52 | 13 | n/a | 0 | |
| PeakD | 99 | 8 | 109 | 0 |
Food Stamps (Oct. 14th)
Again published with private settings. I should set some to public, so they can be shared on Facebook. That's a lesson!
| Platform | Reactions | Comments | Views | Shared |
|---|---|---|---|---|
| 58 | 8 | n/a | 0 | |
| PeakD | 128 | 13 | 35 | 2 |
Here we can see that likes on FB do not translate to views on PeakD. Again, I used parts of the blog for the post, maybe that's what keeps the interest to click on the link lower.
Ruling Ruins (Oct. 21st)
Another post that I only shared with friends. More controversial, and I got many replies on it.
| Platform | Reactions | Comments | Views | Shared |
|---|---|---|---|---|
| 0 | 0 | n/a | 0 | |
| PeakD | 95 | 4 | 72 | 0 |
I got many replies, some longer, some shorter - but it definitely got some exposure for PeakD.
So, it's a beginning. I will keep sharing selected posts on my web2, and I'm working on getting more people on board for content creation. I already have around 15 people that use HBD to shop with me, including two businesses where I can now shop with HBD myself.
Here's the best posts of the last 30 days, all are within the list above:
The strategy that I think might work best is:
- Sharing the blog on Facebook and through direct messages.
- Only include a very small part of the whole blog in the FB post.
- Not include the web3 explanation in the post, but below the blog.
- Share on FB as public, whenever possible.
- Ask regular commentators on FB if they'd like to join the conversation on PeakD, or if I can C&P their comment their.
- Only share the best articles, which are relevant at the time.
It was also interesting to see that most of those posts stayed very low on the earnings-side. The ones with most "outside" visitors only made around 2$ in HIVE/HBD. Which is fine, as I explained before, they're target a very small niche which basically doesn't exist on HIVE, yet - until I turn Cotacachi into a Super-Hub. You just wait...