Your “ROI or nothing” stance is not business-savvy, it is incomplete marketing thinking.

Nope. You seem to think that my opposition of certain brand awareness activities is my opposition to overall approach to brand awareness. It is not. Im opposing certain activities on multiple different basis, not the overall approach based on whatever you would call being my "general marketing thinking."

It feels more like you are trying to win a debate than to build understanding. I am here to help and share my 2 decade worth of expertise, not to frustrate you on a personal level.

Im not frustrated by this at all. Im trying to answer, well id say, most of your specific argumentation.

For example.. 🙂 do you agree on what I said about it being a terrible idea to promote your business to Somalia? You didnt respond to that.

Do you see what Im trying to say. Its not a brand awareness or brand establishing problematic.

Im talking about a specific thing here. Economic viability of marketing fund expenditure based on target region.