I hear you loud and clear, and that’s exactly why I’m trying to explain that prioritizing bottom-funnel marketing logic is a bad idea when there’s still work to be done at the top. Your thinking isn’t entirely wrong; it can actually be effective if implemented correctly, but only at the right stage. I’m just pointing out where the real challenge lies, regardless of geo-oriented projects.

The problem isn’t necessarily with all the projects themselves, but that a lot of their potential gets lost because there’s no light shining on them. There’s no visibility. And without visibility, there are no measurements, which means you can’t make a verdict like you did. It hasn’t been measured --> because there’s nothing, or very little, out there to measure to begin with.

Basically, you’re proposing to apply private-sector marketing logic to a public ecosystem. That approach might work in a corporate structure, but in something built on decentralization at its core, it damages credibility and trust. When the messaging or priorities start contradicting that principle, it’s like saying “I’m yellow” while clearly being blue. People stop believing what you say, and that’s when trust disappears.

Regarding your Somalia sample; My company does not promise a borderless decentralized community-driven product. And I certainly do not have 1M that I spend on marketing, whereas 5K translates to a mere 0.5% of that allocation if you mind. Hope that answers your question 🙃.