This morning I walked past the great Belfast building that's slated to be converted into - wait for it - a George Best themed hotel.
If you don't know of him, Best was the greatest soccer player who ever lived. (I might be slightly biased, as a fellow native of Belfast.) Have a look at his work in this YouTube video.
George famously had trouble with alcohol (which makes it a bit scary that our local airport is named after him!) He lived a superstar lifestyle (he was sometimes called the Fifth Beatle) which gave rise to a famous old joke...
The night porter in a posh hotel is summoned to bring champagne to a room. When he enters he finds George in the jacuzzi with two naked supermodels and a Miss World finalist, surrounded by empty bottles of Dom Perignon and caviar dishes.
'Oh George,' says the porter, 'Where did it all go wrong?'