Culture is about how individuals re-evolve on a daily basis. When we wake up in the morning and sip coffee, we have cellphones that allow us to easily and quickly scan news and events, tablets that allow us to read a great number of books online, and other electronic tools that allow us to instantaneously download music and films. To summarise, we all live in a modern-day electronic cultural milieu that shapes and transforms our daily lives.
Through communication means, the world's global economic system infiltrates each individual's brain and imposes a common culture. This common culture, specifically "Electronic Culture," is likely the strongest justification for recalling the relevance of communication tools and bringing the concept of "global village," which McLuhan described regarding communication technologies, back to the agenda in this research.
“What kind of electronic culture do we live in?” is the study's core research topic.
Also, "Is electronic culture a secondary oral culture?" and "What sort of society did electronic culture create?" were topics of our research. We were looking for answers to questions like:
We also attempted to explore numerous concerns built around categories such as "new" online education, a "personalised, anonymous field" that is distinctive of electronic culture, and a dedication to "vision" under the microscope.
Electronic culture has evolved into a customised anonymous environment, and this space is classified as a personalised space since it displays people's information, everyday life experiences, locations they visit, books they read, and movies they watch as a way of life.
It makes no difference whether or not this field is real; it is a "simulacrum" (imagination, picture) cosmos.
This is a place where people create and observe signals of reality rather than reality itself.
Harold Innis is the beginning of a path of thought that exposes change in civilizations that shape communication. Long before McLuhan and Ong, Innis noted in his essay "The Bias of Communication" (1951) that the development of new communication methods caused historical and social disturbances.
According to the dominant modes of communication throughout history, Innis categorised humanity's history into three categories: oral, written, and electronic. Media and communication researchers usually utilise this concept, which is based on the dominant communication instruments in recording and distributing information about the dominant structure in society.
According to Innis, the introduction of radio aided the public's growth of democratic ideas and critical thinking. Innis, like all other forms of communication, recognised that radio has an impact on society based on economic trends and power balances.
Communication media began to function as a means of attracting the client's interest in the private sector, such as in America, as soon as commercial commercials and advertisements appeared in radio and press broadcasts. In the twentieth century, audience advertisements on highly tailored, programmed radio helped to monopolise North America.
The researcher in written culture visits libraries and consults encyclopaedias or primary sources. In electronic culture, however, study is conducted using information gathered from virtual dictionaries, blogs, or literature written in this setting. People's research curiosity declined as it got simpler to get all types of knowledge in electronic culture. Doing research has become a notion simply by looking at the sources. As a result, the quality of information has greatly improved