I see content creators sharing links to their own followings, which is fine if their following doesn't mind being spammed, but the proper way is make sharing across other networks appealing and easy to do so the consumers share the content to their followings. It spreads out much faster that way and that's the only way something can go viral. Not much of that kind of sharing happening here at the moment.

You know why that is? Because at the current level of valuation this place is a giant crypto faucet above all else. The solution is what we have seen since last November which is when Hive account@theycallmedan's Quora Onboarding Initiative started. Then Hive account@ocdb started rewarding folks for sharing their posts on Twitter.

I see onboarding efforts once again being targeted towards amateur content creators. Most will struggle, especially with the lack of consumers. I cringe a bit, since creating is the toughest job and hardest way to earn. People need to know they'll be putting in time, time is money, but they can also put in money, which is the same as time, and have it easier simply by enjoying whatever they like, earning that way, as a consumer. That role needs to be marketed as well.

That can be a tough sell unless it is framed precisely right. The economics are so unlike anything people are used to. It looks like a pyramid scheme unless you market it honestly as an innovative way to tip your favorite authors where you may get back the value of your tips and more if more tippers buy into the token. The expectation has to be that this is not an investment but as a form of supporting content creators you like.

Another angle that came to my mind is marketing the option to buy Hive Power for curation rewards that you can maximize by finding great posts first, reblogging them and earning the largest curation rewards.