We’ll start the story of Bulleit whiskeys from the beginning. Augustus Bulleit was a tavern keeper in the 1830s in Louisville, Kentucky and wanted to make his own whiskey. After several trials and experiments, he settled upon a recipe that he enjoyed and is said to be one of a high rye variety. One day, while transporting barrels from Kentucky to Louisiana, Augustus is said to have mysteriously vanished.
https://thewhiskeywash.com/reviews/whiskey-review-bulleit-rye-12-year-old/