There was a time when people used to go out and dine with their friends and family to spend some quality time. But now a lot has changed with the introduction of food delivery apps like Zomato, Swiggy, FoodPanda, fassos etc. Now we just order food online and used to “dine in” at our home with our family.
Not only this, online food delivery apps companies have changed the restaurant chains business point of view. Let’s understand this from an example that every one of us can see.
In July 2018, one of the largest tea retailers of India, Chai Point opened its new cafe in Bangalore. The layout of the cafe was a lot different from its previous ones. The cafe has a dedicated area for food delivery aggregator’s personnel. And this is not limited to only Bangalore’s cafe but it has also been implemented to its all the cafes in India. This shows that the number of orders that are coming from these online food delivery apps are far more than their in cafe visitors.
If we look at the Global brands like McDonals’s and Kentucky Fried chicken, they too have started having tie ups with food aggregators like zomato and swiggy. They have even set up a different team for attending to the orders via these food ordering apps.
Every one of us knows Café Coffee Day and we visit CCD more often for just grabbing a Coffee date or meeting our friends. But do you know that CCD has launched a “virtual restaurant” all over its outlets in India to just take care of the orders that are coming from UberEats.
Every large food restaurants have their own chains and it’s true that they cannot reach out to everyone but these online food delivering apps can and therefore tie ups with them is not only necessary but also profitable for these big chains.
These online food aggregators are not only making life easier for people but also they have shown a new era of technology and therefore we can see that these online food aggregators are getting a lot of funding to expand and reach out to more and more people.
Recently, fassos , a cloud kitchen based online food ordering platform got funding for expanding its business and they are again going to get about USD 75- USD 100 million of funds to expand its reach and compete to aggregators like zomato and swiggy.
FSSAI recent rules:
FSSAI (Food Safety and Standards Authority of India) recently told all the food aggregators to remove the unverified restaurants from their platforms and even asked them to ensure the capacity and check out their food safety and hygiene rather than just offering discounts and marketing themselves aggressively.
It is because almost every food aggregators is focusing on big discounts to attract the customers. Zomato’s referral code offer, giving discounts on first five orders and fassos referral code offers are the same thing by which they are trying to enhance their customer base. Its fine to give some discounts but just trying to increase their customer base without taking care of the service and food quality is not bearable.