7 ways to take viral food photos
Okay, first things first.
Registration is now open for our two-day food photography workshops. Click here: https://www.eventbrite.com/o/pinch-of-yum-8318326521
These workshops are a powerful way to improve your food photography skills and refresh your creativity.
In two days, you’ll learn things like how to use your camera in manual mode, and how to fill the frame of your food photos without looking awkward, and how to style overwhelming or challenging foods (green smoothie bowls, anyone?), and even speedy editing tricks that will make your workflow easy and straightforward.
You’ll also get the chance to reconnect with your creativity as you practice-practice-practice. We have tonnes of food set out during the course of the weekend for you to use and opportunities for you to use the food to do some hands-on styling.
Plus, you’ll have your own window and table (seriously – we have 12 WINDOWS up this studio) so you’ll have plenty of room to do your thing.
So let’s talk about how to take photos that perform! we’re talking likes, comments, and shares.
VIRAL, as the kids call it.
There are many factors that go into taking photos that pop off the page at people and inspire them to engage somehow with your content. These are the ones that I’ve found to be most impactful.
- GET OVERHEAD OR STRAIGHT ON
These two angles are particularly compelling and they translate seamlessly to the visual language used on social media.
The overhead angle allows you to get a top-down look at beautifully styled food: think loaded smoothie bowls, garnished soups, and textured salads.
And the straight on angle allows you to emphasise the height and structure of the food: think saucy burgers, ice cream cones, and pasta piled high in a bowl.
Beautiful fact of life = if you’re not shooting with a big fancy camera, these two angles work like a charm with a smartphone.
- USE PROPS OR DISHES WITH A MATTE FINISH
Shiny reflective dishes can either create highlights and bright reflection spots in places where you don’t want them, plus they can actually put YOUR REFLECTION in the photo. Like, you’re wearing jammies and you don’t have your hair done and then LOOKOUT – there’s your reflection, right next to that gorge plate of French toast. Thankfully this has never ever happened to me. Ever.
The fix is easy – use dishes with a matte finish. They can be tricky to find, but I have a few from ceramics artists like Speck and Stone, Haand, and my very own amazing father in law whose website is coming soon because so many of you ask about it all the time which is super fun. I’ve also picked up a few from places like Crate and Barrel, Restoration Hardware, Ikea, World Market, and Target.
- GO MONOCHROMATIC
If you want the emphasis of your photo to be less on the overall setup and more on the food itself, try for a monochromatic arrangement with your background and dishes. For example, a white plate on a white background, or a black plate on a black background. This puts the focus on the food since all the colour contrast is happening right there on the plate. This is a tiny little hack that can really make photos POP.
- TWIRL, SLICE, SPRINKLE, DRIZZLE, CRUMBLE, TOSS, AND MORE
Your food should look amazing before you even pick up the camera or phone. If you don’t think the food looks amazing, go back to the kitchen and twirl, slice, sprinkle, drizzle, crumble, or toss. These are the tiny detail things that make ALL THE DIFFERENCE.
A handful of Parmesan, a few tiny sprigs of herbs, a drizzle of olive oil or even a sprinkle of salt and pepper can go a long way in making your food look as good as it tastes.
Learn how to get the perfect fork-twist of noodles. Practice your egg-poaching skills to get the most epic runny yolk. Make curly-cues out of your carrots instead of just chopping them so you can create a pretty little pile of them in your salad bowl.
Lines, shape, texture… pay attention to all of it and use your food in unique forms to create something beautiful.
- MAKE IT COMPELLING
Every time you post something, you want it to be compelling in some way. There are ways you can do this visually (for example, slice an avocado in thin strips and fan them over toast – that’s a little more compelling that sloppily chopped avocado, right?) but there are also ways that this ties to your content. It should affect your decisions about what’s worth sharing.
For example – I love banana bread, but a photo of one single slice of basic, regular, plain old banana bread on a plate? not super compelling in and of itself. So what could you do to the banana bread to make it more compelling? Maybe it’s adding something to your recipe (chocolate chips JUST SAYING) or changing something about the process (caramelising the bananas) or giving the banana bread a texture boost (crunchy sugar on top or glaze dripping down the sides)… or maybe it’s just showing a stack of banana bread slices that is 7 pieces tall with a pat of butter melted on top because WHOA that’s much more compelling that one single flat slice of banana bread on a plate all by its lonesome.
Whether visually or by changing the nature of the food itself, make any food that you share as compelling as possible. Add a wow-factor to inspire people to engage with the content and share it with their friends.
- DEVELOP A SIGNATURE LOOK
This one is a double whammy because while it’s good for your followers to know what to expect from you, it also makes your workflow a lot easier once you know what kind of look you want to create and what works with your followers.
Create a signature look and then just EMBRACE it.
Of course, once you know what performs well with your audience, use that as a stylistic guide, not a rule book. It doesn’t mean you have to do the same exact thing every time, but it can mean that you have somewhat of an idea in your mind of what you’re going to do the next time you approach a shoot.
- STUDY STUDY STUDY
One of the most important things you can do is study people whose food photography inspires you. Spend some time bopping around Instagram or Pinterest and getting some food photography inspiration.
Look for some of the traits that you like in others’ work and identify the things you see being effective for engaging followers. Are there angles you like? Colors? Food styling specifics? Editing styles? Remember that studying isn’t copying. Studying is getting ideas for how you can make your own (creative, unique) work even better than it already is with a handful of inspiration from the people you love.
When you’re doing studying, it’s time get to work – because of the follow up to study, study, the study is PRACTICE, PRACTICE, PRACTICE.
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For more on how to take viral food photos, check out our two-day interactive Food Photography Workshops.
Click here: https://www.eventbrite.com/o/pinch-of-yum-8318326521
Right now we are offering a deal for new students who sign up for summer workshops – when you sign up, you’ll get free, immediate access to a one-year membership on Food Blogger Pro ($279) at no additional cost. Space is limited to 12 students per session.
This is not my own blog I'm just trying to promote the hard work done by the author.
KMR