The UFC has partnered with an online crypto casino that has apparently already done $35 billion worth of bets since launching in 2017.
2017 was the year of retail and 2021 has been dubbed the year of institutions. But not only institutional investment firms, but large global household brands too!
I think the two main moves I'm seeing right now is companies adding crypto to their balance sheet through their treasury, and large visible brands developing partnerships to add to their product mix.
UFC Partners With Stake.com To Offer Crypto Betting Books
I just read today that the UFC has partnered with stake.com which is a crypto only online casino and betting books company.
The UFC is a fairly progressive business that I feel wouldn't over look any opportunity to expand it's brand globally, and improve it's product offerings.
This is a massive partnership, for both companies!
It's been reported that the UFC has amassed a global fanbase of 278 million plus back in 2017, and these figures are a few years old. Their digital programming now reaches well beyond 1.1 billion households across 163 countries. That's an empire! source
A win win for both firms involved.
The two firms began working together on March 3 — with Stake's customers receiving access to unique digital content surrounding the promotional “fight week” for UFC’s March 6 pay-per-view. An announcement states the company's will also developer exclusive promotions, VIP experiences, and social content for Stake users. -https://cointelegraph.com/
More Household Names To Enter Crypto
This is just the beginning of household brands entering the space, and now I'm waiting for the next big name to make an announcement. However I don't think the flood gates are quite open yet.
I think to start we have seen a rush of brands aiming to capitalize on NFT hype. Whether they fully understand and appreciate true digital asset ownership I don't know, only time will tell. But certainly end users will continue to gain exposure to a new type of ownership and financial empowerment, I'm pumped for that!
We're seeing sports move in which is huge, even if they are just dipping their toes for now in digital collectibles like NBA top shots has done.
SOLD OUT!
This early success has surly sent major signals through the sports industry like a shockwave.
Obviously digital collectibles is an excellent use case and it's going to be exciting to watch this industry unfold before our eyes, but I'm still waiting another key industry to dip their toes...
Wen Gaming?
When are we going to see a triple A title make a real crypto splash? I believe this is when true digital asset ownership will become meta.
It may only take one big house name to get it right, and then I think we'll see the flood gates open lead by todays youth demanding that they own the fruits of their hard work and dedication to gaming.
Don't forget to enjoy the ride!
Ciao for now,
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