Relativity Media was an American independent film distribution and production company founded in 2004 by Ryan Kavanaugh and Lynwood Spinks. The company quickly established itself as a major player in the film industry, financing and distributing a wide range of successful films.
It was known for its aggressive marketing campaigns, which often involved spending large sums of money on advertising and promotion. The company's films were often commercially successful, but they also attracted criticism for their formulaic nature.
In 2015, Relativity Media filed for Chapter 11 bankruptcy. The company's financial problems were attributed to a number of factors, including the high cost of its marketing campaigns and the failure of a number of its films to meet budget.
Relativity Media's assets were sold off in bankruptcy, and the company is no longer in operation. However, the company's films continue to be enjoyed by audiences around the world.
History
History of Relativity Media:
- 2004: Founded by Ryan Kavanaugh and Lynwood Spinks
- 2005-2007: Begins financing and distributing films, including RV, The Fast and the Furious: Tokyo Drift, Monster House, Talladega Nights: The Ballad of Ricky Bobby, and American Gangster
- 2007-2010: Expands into film production, releasing films such as The Curious Case of Benjamin Button, Immortals, and Limitless
- 2011-2014: Continues to produce and distribute a wide range of films, including The Fighter, Act of Valor, Olympus Has Fallen, and Earth to Echo
- 2015: Files for Chapter 11 bankruptcy
- 2016: Assets are sold off in bankruptcy
- 2017: Relativity Media is relaunched under new ownership