By now this is old but very important news. Leofinance put out a post announcing the new ad revenue strategy as a means of enhancing the ROI on LEO that is staked.
For those who missed the announcement, here it is:
This is a real game changer for the entire platform. Obviously, getting a better return on investment is important. However, this is even more crucial in terms of the "ownership" mentality.
Here is where we need to shift our thinking. Each of us now has a responsibility that is a bit different as compared to before. For example, we had the idea of "them" pertaining to Khal and the team. Now, it is us.
We are the ones who need to take charge and do what we can to improve the ad revenue.
Optimizing Articles
There is a great deal of discussion bounding around about optimizing articles. Many are pointing to some tactics of SEO optimization and what can be done to improve the ranking of Leofinance.io. This is something that, again, falls to all of us.
That said, 
Here is where the tendency to blow this off enters. After all, what does this have to do with me is a most common thought process.
It is where the idea of ownership comes in.
One of the major differences between Web 2.0 and what is now being called Web 3.0 is the ability to have stake in the platform. Leofinance is doing just this. In fact, consider the advertising revenue that a Facebook brings in. That is a lot of money.
Therefore, if going back and optimizing some older content by simply updating some things is what it takes, then that is what anyone with stake should be doing.
We had someone who already took the lead on this. 
As we can see, it is possible to bring in thousands of views per month in this manner. Now imagine if we have hundreds of people able to duplicate this.
Huge ROI Added To LEO Staking
Here is a screenshot from the Leofinance post linked of updates that are being made to the UI. Notice how it details the APY, including from holding Leo Power.
The amount that comes in varies obviously. Here is what we were told about the ad revenue:
Ad revenue varies greatly month-to-month, but it almost always surpasses this $4,000 figure.
Thus the thinking is that having a 4%-10% return should be possible. Here is some basic math detailing how we can achieve the lower end.
To this I have one question:
Can we 10x this?
What if we were able to take the ad revenue that is presently coming in, $4,000 a month, and increase it by a multiple of 10? Is that something that could be done?
What would these numbers look like with ad revenue of $40K per month?
Obviously we would be looking at a ROI of between 40% and 100%. As outrageous as that sounds, that is the effect if we have $40K worth of advertising coming through Leofinance and the associated applications. In the online world, that is still not a big number.
So going back to the question
It seems the answer should be obvious.
The Incentive Is There
We can now see how there should be incentive for everyone to take action in this area. If we get 100 or so people doing it, things could look a lot different around here.
Keep in mind the ad revenue comes in the form of Bitcoin. That is then used to buy LEO on the open market. Hence, the more ad revenue entering, the greater the buying pressure. As anyone can guess, this means the price of LEO could start moving upward.
This is especially true if we see the ad revenue jump to $10,000-$20,000 per month.
To get there, it is going to take the contributions of dozens of people to start. We need to increase the traffic on Leofinance by orders of magnitude.
It is here where we can see things changing a great deal. Yet to get there, it is going to take effort on the part of us all.
Increasing the ad revenue should be incentive to anyone holding LEO.
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