Leofinance.io is the flagship of the entire Leofinance ecosystem. This is something that was talked about repeatedly in the Leo Round Talk and now in the weekly AMAs.
We are involved with a platform that is expanding. The goal is to leverage the inter-connected pieces to greater heights of the overall system. Each new application has interaction with other aspects. For example, the new Leobridge is designed to generate revenues that are used to burn both CUB and LEO. Of course, it is also meant to attract new users to not only Cubfinance but Leofinance as well.
Of late, a lot of attention when into the development on the Cubfinance platform. This is a relatively recent addition and one that could well be a centerpiece in the DeFi realm. With all the rug pulls and other antics that take place within this arena, having a project that is backed by a team that has been producing applications for more than two years is invaluable. Just ask Mark Cuban what he thinks of unknown development teams that have questionable to no track records.
That does not mean that Leofinance.io is being overlooked. It is not on a cycle where updates are being rolled out, at a minimum, every two weeks. While these changes might not be major, the updates serve to add some new features while also working out some bugs. This all enhances the user experience.
Which brings me to the point of the article. We all have a stake in what takes place within the Leo ecosystem. This is far from a one person operation and a cooperative of this nature means we each have a part to play. After all, anyone holding LEO has a vested interest in what takes place.
For this reason, there was something that occurred during today's AMA that is noteworthy. 
This is obviously a good thing. We want more people to join the Leofinance ecosystem and get involved with the different applications. However, since Leofinance.io is the flagship, and one where a lot of things are fed into, it is time for each of us to up our game.
What do I mean by that?
Leofinance is a long-form content site that focuses upon cryptocurrency and financial matters. The key is to have a presentable product that when people hit the landing page, they see information that is worthwhile for them to read. This means that it is up to us to write such content.
The key here is to put ourselves in the shoes of other people. Consider what we do when we go to a site that we never arrived at before. Basically, regardless of the site, when seeking out information, we want to find stuff that is informative and worthwhile to us. Hence, it is important to put together articles which will be beneficial to the newer people who will eventually make their way there.
After all, if the Leofinance team is going to spend the time (and money) on marketing/advertising, it is up to us to make sure there is a decent product for them to promote. This is not something that the development team or anyone else is able to do. The responsibility falls to each person who is posting content on Leofinance.io.
At the same time, engagement is something we discussed at great length in the past yet have fallen short on follow-through. The reality is people will not spend a lot of time on a "dead" site. We have way too many people who seem to want the benefits of token appreciation yet do not want to put in the effort. This is something that we are going to have to change if we expect things to proceed forward.
The great thing about tokenization is we can reward people who are trying putting in the effort to bring success to a platform. Rewards are designed to incentivize behavior. The only question is what one is willing to do?
So now it is time to decide who are those people who are serious about making Leofinance a success. Which people are willing to step up and making Leofinance.io a site that will be appealing to people who end up here via the marketing that is going to be done? They are the ones who merits rewards and support.
Those who are interested in seeing Leofinance go to the next level, it is time to step up. The development team has been hard at work and now we are told that we will start to see some marketing rolling out.
Since that it being done, we can do our part by ensuring the "product" is top-notch.
Therefore lions, it is time to up our game.
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