Leofinance is seeking to change the game. We are now looking at microblogging becoming a consistent part of the Hive ecosystem. Unlike other attempts at this, LeoThreads utilizes the comment layer on the blockchain. This means that Threads are not top level posts.
The excitement regarding microblogging stems from the fact that we can see some insane numbers. We all know how popular Twitter is, with an estimated 500 million Tweets per day. This is a number that is truly mindblowing.
Of course, that is dwarfed by the activity on Facebook and Instagram. Those two applications have more than a billion users each month, pushing some huge numbers.
This is something that Hive needs to duplicate to a degree. Certainly, it might be unrealistic to expect billions of transactions but millions each day should be attainable.
After all, that is a smidgeon of what Twitter does.
The goal for the Leofinance team is to have 5,000 monthly active users on the platform by the end of the year. This equates to a 10x of the existing userbase.
We will see how it all unfolds. However, it is best to take a look at where we are now.
By The Numbers
Engagement is something that is vital to the success of any social media platform. Without it, we are deemed to languish in mediocrity.
We all know that Hive was established based upon long-form content. LeoThreads along with other projects seek to change that. The nice aspect to long-form is that it can attract serious content creators. Sadly, this is not where the majority of the Internet resides.
Adding in short-form features such as microblogging is a welcomed addition. This is something that if people start to use in any numbers, we could see it having a serious impact.
According to the chart above, that is published daily, we can see the comments on the entire blockchain is a bit less than 30,000 per day. In the social media world, we have to acknolwedge how small that truly is.
This is out starting point. For all the talk of community and how we are strong, the numbers tell a different story. Consider the fact the Hive tag on Twitter is good for 5,000 Tweets per day. This is about 1/5th of what the entire blockchain does in commenting.
We then have to also factor in all the activity on Discord. That likely amounts to thousands more.
All of this being placed outside the ecosystem.
LeoThreads can alter this.
Thousands of Threads Per Day
Right now we are sitting in at a rather low level for LeoThreads. The total is hundreds, not thousands.
This is the weekly chart put out by Leo.stats. For the week, LeoThreads totaled 5,700. That is not even 1,000 Threads per day.
Keep in mind, Twitter does 500 million Tweets per day and LeoThreads is at a few hundred. All of Hive, has only 25,000 comments on a daily basis. This is how small we really are.
So what happens if we jack LeoThreads up to 5,000 per day? This is not exactly banging on the door of Twitter but it does have a major impact upon the overall numbers on here.
That would help to push the comment count north of 30K.
Everything is relative and we have to start somewhere. Fortunately, on Hive, we are starting at a low level. This is where we are going to be able to make a difference. As we can see, the numbers do not have to be over the top to have a massive impact.
Hopefully we will see the new UI roll out next week and be widely received. We are told it is an Alpha release with limited features. Also, we can expect a few bugs since that is how software works.
Nevertheless, from what we are told, it is a step in the right direction.
Things could start to get very interesting if this is a hit.
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