It seems like New Hampshire Lottery Executive Director Charlie McIntyre may have come to his senses.

McIntyre recently approved an ad campaign centered around the slogan

"Luck Yeah!"

Although there is no evidence of anyone actually being high, I couldn't think of another reason why anyone would miss the fact that this would obviously sound like a profanity.

http://abcnews.go.com/Weird/wireStory/lottery-luck-yeah-campaign-profanity-concern-53910274