Funny enough, the site I am on is Match.com, but all the ladies I have met paid a monthly subscription same as me. We were actually comparing charges and offers etc. between men and women and seeing if there was any difference. (Answer is no).

Like you say, 10 years is long time in dating and internet world and maybe a lot has changed. Also, maybe regional/country/cultural differences too... I don't know... just surmising.