It is a prominent jewellery brand of India and is known to rule the Indian jewellery market. It pioneered the concept of branded jewellery and ornaments in India. It is a division of Titan Industries. The name was formed by combining the first two letters from Tata and NISHK (meaning gold coin in Sanskrit). Its headquarters is at Bangalore, India. It offers traditional as well as trendy designs in gold, diamond and platinum. Its brand ambassadors include Sri Devi, Aishwarya Rai, Asin, Katrina Kaif, Amithab Bachchan Jaya Bachchan and many more.