It is a prominent jewellery brand of India and is known to rule the Indian jewellery market. It pioneered the concept of branded jewellery and ornaments in India. It is a division of Titan Industries.

He is the youngest member of the Mensa Society where he joined Mata 4 years of age. Maa began to show her telecentre at the age of 4 months. To enter Mensa, he had to take the "standardized IQ test