I think with the total crypto market cap on track to hit 100 billion soon, the technology will be discussed more soon. Right now very few people really understand the tech. It needs to be successfully running on a large scale with company buy in. If (when) cloud storage moves from the cloud to the block chain, that will convince the masses, for instance. I'm hoping Factom will do that as well as it is severely undervalued even among cryptopians.