Don't worry too much about all the general content you are seeing, as we fill up things will start to balance out. We should see projects and other crowdfunds filling up the trending section.

People posting their general content earn UFM that they can power up and use to support these projects. Once the tags bar starts to fill up, it will be easier to sort through the content. It's all part of "social crowdfunding".

We also plan to use the promoted section to highlight certain projects, crowdfunds and charity posts.