Can you cook? Do you love cooking? Now, you might not be able to get a job on the Food Network, but that doesn’t mean that the internet isn’t brimming with opportunities to become a star and make a lot of money doing what you love best.
Food and drink is a huge niche – and unlike many others, it’s a global one. We all need to eat, and for most of us, food is a real pleasure to eat. However, when it comes to cooking, we’re not always the best. I don’t mean the kind of people who can burn water – but how much time do we really have too cook, and are we confident enough to create dishes from scratch even if we can?
There’s a reason that watching people cook is so popular, especially when the chef has personality to go with the mouthwatering food shots. Just look at Mastanamma, a 106-year-old woman (not a typo) from India who has become a YouTube star thanks to her Indian cooking tutorials.
She is a fascinating person to watch, simply because she cooks in a way that no glossy celebrity TV chef ever would: using natural fuels such as firewood, measuring ingredients by eye alone – and even using her nails to peel the vegetables.
It’s not surprising that this went viral due to the unique combination of events, but it also raises an interesting question for anyone who wants to be a YT star in cooking or any other niche. The payoff is huge, but what do you bring to the table on a site that’s already saturated with hundreds of thousands in each niche trying to do the same?
You don’t need to be 106, you don’t need to peel vegetables with your nails – but you need something that’s unique. Get this right, and everything else will fall into place.