Source Every business has goals. No business is done without an end, and this end affects every transaction and action. These goals are important, as they inform and influence every activity concerning

In a recent conversation with a friend, I found myself delving into the profound impact of branding on our lives, extending its influence even into our physiological responses. Perhaps you've experienced

It is becoming really scary to venture into the business world anymore, so many small businesses close down their doors every day and we do not get to see the reason behind the scene for the action, some

Some days back, I was talking to a cashier about her day at work and then she said to me, “I do not enjoy my work because the pay is little, and my boss is stiff. I then thought of it that would an employer’s

The purpose of quality rating systems is to inform the clients thoroughly before they spend their money. At least, that's the theory. In reality, however, they accustom us to the lie. Photo by Erik Jan

In the long arc of time you're only relevant as a merchant if your customers love you. Author: Tim Cook