There’s a YouTuber I follow named Alvin Zhou who has 1.6 million subscribers off videos of him cooking, where his niche is taking a very long time to make food.
Basic explanation of that is his videos have some of the following titles.
100 hour brownies
72 hour beef Wellington
150 hour chocolate cake
Where almost every show/channel devoted to food focuses on making things as quick as possible, he prides himself in doing desserts and dinners which take a whole day or days to make.
Which actually isn’t that difficult, where his process is just letting the food rest, during stages of preparation.
Reason behind this is ingredients are commonly believed to work better together, when they’ve had hours, if not days to just sit and blend in, becoming one more concrete flavor.
Which seems like a working theory, where a series of large youtubers have recreated his recipes on their channels and all said they were the best brownies, cookies and cake they’ve ever had in their life’s.
And as a channel, it has succeeded for him.
His channel has had 46 million views.
1.6 million subscribers.
All with just 11 videos done over a year.
That’s a clear sign people do like this concept and something a lot of major food brands could take advantage of in retail.
Today, most food startups to look trendy, tend to attach themselves with buzzwords.
Handcrafted
Artisan
Only 4 ingredients
Things that don’t really matter, but sound fancier or better to consumers.
Putting on a package “100 hour cookies” or “150 hour brownies” might sound a little strange, but it creates an idea to consumers.
Jim Beam brags they ferment their beer until the legal limit.
Dry aged meats are the most requested specialty food item right now.
Wine brands always pride themselves in how long the wine was stored.
Creating education on the idea food that had a longer cook process taste better feels like it could be one of those trends and something pretty simple for manufactures to do.
It’s simple, but when one video on 100 hour brownies breaks 6 million views and dozens of websites/popular channels respond to it getting millions of views, that’s a good sign.