Maggi is immensely popular in India primarily due to its convenience, affordability, and effective marketing strategies that positioned it as a quick and easy meal option. I started to learn few product marketing trick, which might help me in the long run up to my career. The recently learned lesson is to increase the consumer base by advertising product in a unique way. Like in the case of Maggi. The Maggi noodles are often called "instant noodles" because they are designed to cook very quickly, typically within 2 minutes by simply adding boiling water, making them readily available for immediate consumption. This "instant" quality is a key feature of the Maggi brand and its marketing strategy. Which makes it a homely food at every home.
In many regions, particularly in India, "Maggi" is almost synonymous with "instant noodles" due to its widespread popularity and marketing. However in actual, it takes much more than 2 minutes to cook the noodles. Nobody likes to have a plain Maggi, instead people like to spiced it up with various spices and vegetables. Atleast I do like it in spicy as much as possible.
I have been cooking Maggie differently, whenever I want to eat something different. I cook Maggi from a simple Maggi to spicy to veggies. Today I cooked Maggi with peas and little spices and cooked in Pure Ghee. I took Pure ghee and let it melt in a pan. After that, I added red chilli and peas. I meant to fry them, I added little Coriander powder.
Once they were fried , I added water to it and let it boiled for few minutes. It appears to be a hot peas soup. Once the water started boiling, I turn up to noodles packet and put them into water to boil.
I added all the Maggi Masala that comes along the Maggi packet. I have not used any other spices.
Once the noodles cooked and all the water dried, I have added little grated cheese to it. Many people like to add cheese during cooking.
It wont take long to dive into surping the noodles. The bowl was too less for me, but it taste much better.
People crave Maggi because it's a quick, easy-to-prepare, affordable, and versatile comfort food with a nostalgic appeal. I eat it only for taste and not to kill my hunger. The "two-minute" cooking time makes Maggi a perfect solution for quick meals, snacks, or when time is limited. The popularity for maghimis increasing day by day. Many "Maggi stalls" are prevalent across India, offering variations like Maggi with vegetables, eggs, or cheese, further boosting its popularity. So having it anytime make sense.
What else could be a better way to enjoy Sunday. Seat, relax and enjoy instant noodles.
Cooking is an Art
