Before anyone can effectively make a cold call YOU have to know a few key basics.
You have to be in the right head space (No fears or doubts - No limiting beliefs)
You have to be absolutely clear about what is it you want to achieve per call.
You have to understand the WHY? Why is it important to YOU that you close the call ?
You have to realize what closing the call means to you financially ?
The Psychology of the customer
The customer is going to be the person that is going to be saying NO to you the majority of the time that you spend on every single call. Its important to understand a few reasons why that keeps happening.
Ask yourself
What does the customer need to hear to be closed ?
How does the customer need to feel to be closed?
Why do you get so many objections per call? In most cases only 1 to 2 are real out of say the 10 objections an agent gets per call, Why ?
If you examine the above points and come up with at least 5 answers per question then you will see a big difference in how your calls are now negotiated with increased ease, confidence and you will be holding on to more calls and achieving a higher closing ratio.
Language is King
When handling objections stay in rapport by using the right language. With telephone sales we need to listen carefully to exactly what is being said to us.
If the objection is "No thanks not right now" that's three objections. Is it no thanks to the call ? or is it the wrong time for the call ? or the wrong time to buy the product ? Only when we lift the lid on any of the three objections and (unpack the box) and really understand which objection is real for the customer, plus why they believe it is real for them, only then can you really and truly communicate from a place of authority.
Some telemarketers today
would have handled that objection as only one objection and just carried on talking believing they have answered it only to get frustrated when they don't close the call.
You will close more calls when you talk in their language thereby making them fell more comfortable and in control of the call.
So be aware of what your hearing within the objection that you are receiving. If the customer says "I don't feel its right for us at this time" you wouldn't want to respond with "I hear what your saying" or "lets see if ......" .
If you responded in this way then as far as the brain is concerned you may as well be speaking a different language. The customer is using the word feel that's telling you that they prefer communicating and making decisions based on how they feel about xyz NOT on how it sounds to them (= the word hear) or how it looks to them (= the word see) which are the two above options we chose earlier.
What we could have said to stay in rapport and talk in the same language as the customer is something like this, "if it was the right time would you feel happier looking at our products"? if you got a YES at this stage then you could cement even further with "great the other reason for the call was to very quickly walk you through the benefits of xyz". So (Walk = to place the foot down in other words to touch and feel)
When your communicating at this level you are being twice as effective by communicating to the conscious mind as well as the unconscious mind which of course drives all human behavior especially making a purchase.
Closing is not difficult but speaking the same language helps.